Since its inception, Not An Athlete has grown into a community of individuals who celebrate the diversity of athleticism. Adam, a Strongman and Olympic Weightlifting Coach and a Strength Athlete himself, has dedicated his life to helping people break free from the stereotypes associated with being an athlete. The brand stands for inclusivity, diversity, and empowerment, and believes that everyone has the potential to be an athlete.

Not An Athlete doesn't just sell products; it provides a platform for people to connect, share their stories, and support one another on their fitness journeys. The apparel is designed to help people feel confident and motivated as they push themselves to achieve their goals.

Not An Athlete began with a single comment that one of Adam's clients overheard from a Crossfitter in the gym.

A Crossfitter had underestimated the strength and abilities of Adam's clients, remarking that…

"Yea they're strong, but they're not athletes."

Adam saw an opportunity in this comment to challenge the traditional definition of athleticism and started Not An Athlete to empower people to embrace their unique strengths and abilities, regardless of their body type.